As more and more people turned to the internet in order to attend to look for hotels and lodging options, the hotel industry is quickly changing its marketing philosophy. Record shows that in 2004 more than 16% of all profits in the hospitality industry came from the Internet. That figure is also expected to climb up to 24% in two year’s time, where hotel bookings will be solely made online. This proves that the Internet is without a doubt the fastest growing source of hotel room reservations. Meanwhile, a recent study conducted by the Travel Industry Association of America shows that hotel chain websites are often used to make Internet reservations, followed by online travel sites like hotels.com and expedia.com. The changes in how consumers are booking their hotel rooms show an overall trend toward hotel marketing online. This is quite an interesting phenomenon. The number of reservations made online for this specific area had doubled since 1998.

European hotels continue to lead hotel performance on a global scale in terms of revenue per available room (revPAR), with Venice and Paris taking the top two slots in the HotelBenchmark Global Ranking Index 2006. The results throw up some interesting pointers on how the global hotel market is shifting. The time has come to throw away the "disjointed machinery operating hotels", in order that hotels may embrace the future that the evolution in distribution offers them, suggests Bruno des Fontaines, VP for Amadeus Hospitality Group Asia Pacific

The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises, sales, marketing and operations personnel from small and large hotels and companies alike. The one thing our members all have in common is a desire to learn more about hotel marketing. We exist to provide education in hotel marketing, to raise the standard of hotel marketing and to endorse good marketing practise. We also provide an opportunity for members to network with others from the industry and share ideas and opinions.

Hotel Marketing Coach concentrates on producing room nights through the Internet and other electronic marketing tools. Learn to market your hotel web site to optimize booking results. We can help you maintain your third-party aggregator sites, GDS travel agent sales, and pay-per-click  advertising programs to maximize sales. We can manage these functions for you. We will work with you to prepare and set-up your Internet marketing program from web site analysis of your site to site design and marketing management.